Behind today’s economic headlines hides some of the best news in decades for independent mechanical repair shops. Two major trends are converging in the marketplace for AASP-MN member shops to win and keep new customers. 

Consider this:

• New car sales are at their lowest point in decades and used car sales are booming. This means more people are keeping their cars longer or buying vehicles with factory warranties that have expired, or are about to.

• New car dealerships are closing. In the last 12 months, 40 new car/truck dealerships closed across Minnesota. And based on industry projections, this trend will speed up before it slows down. 

That means a rapidly growing list of “orphaned” service and repair dealer customers that can start a relationship with your shop. This campaign is designed to:

1. Generate brand awareness and attention for “Your Neighborhood Auto  Repair Pro” over a specific time period.
   
2. Focus and dramatize your unique advantages to vehicle owners and primarily women, ages 25-54.
   
3. Provide maximum participating member benefit through name recognition and web referral

For further information, contact Judell Anderson at 612-623-1110 or 800-852-9071.