Yet, the industry is evolving. Women are entering the automotive field as technicians, advisors and owners and they’re bringing skills, perspective and leadership that our industry sorely needs. With the well-documented shortage of qualified technicians, creating a more inclusive environment isn’t just a social goal, it’s a survival strategy.

I’ve lost count of the times I’ve been the only woman in the room or on a Zoom call for an industry meeting, or the surprise on a new customer’s face when they realize the shop is female-owned. When I walk into my shop each morning, I’m reminded of how different the industry looks today compared to when my dad owned Cannon Auto Repair in Cannon Falls. As a second-generation owner and a woman in a male-dominated field, my career has been a mix of challenges and opportunities.

Nationally, women make up only about 10 to 13 percent of the automotive repair and maintenance workforce. In Minnesota, the numbers are likely similar, with many shops still reporting zero women in their technician ranks. This underrepresentation is not about ability or interest, it’s about opportunity, visibility and culture.

At the same time, the complexity of modern vehicles from electric drivetrains to ADAS calibrations is creating demand for problem solving, detail-oriented technicians who thrive in a technology-driven environment. Traits that women bring to the industry in abundance.

I believe that bringing more women into the industry isn’t just about equality, it’s about survival.

• The skills gap is real. Shops are struggling to recruit and retain talent. By welcoming women into the field, we double our chances of finding great technicians, advisors and future owners.
• Customers notice. Half of the people walking through our doors are women, and many of them feel more comfortable knowing there’s female representation in the shop.
• Diversity strengthens teams. Women often bring fresh perspectives to diagnostics, communication and leadership. That diversity makes our shops stronger and more innovative. Shops led by women, whether as owners or managers, are proving that inclusivity and profitability go hand-in-hand.

So how do we change the narrative?

1. Be Visible. For young women to imagine themselves in this industry, they need to see us. That means telling our stories, highlighting women in shop roles, and making our presence known. (See feature story on page 14.)

2. Mentorship Matters. One of the biggest challenges for women entering auto repair is isolation, being “the only one.” Pairing new women with mentors, whether male or female, helps them feel supported.

3. Equal Opportunity in the Bay. Don’t sideline women into routine tasks. Give them the same access to diagnostics, EV training and leadership opportunities as their male peers.

4. Create Welcoming Workplaces. Culture matters. From a clean, professional shop environment to respectful communication, the way we treat people directly impacts whether they stay.

I often think about my own journey. If my dad hadn’t welcomed me into the business and encouraged me to grow, I might not be here today. His support gave me the confidence to step into leadership and eventually serve as

mechanical director for AASPMN.

Now, it’s on all of us as industry leaders to provide that same encouragement to the next generation. Whether it’s offering internships, speaking at a local school or hiring and mentoring a young woman technician, every effort helps shift the gears of our industry.

The future of auto repair depends on the people willing to do the work. Women are ready, capable and eager to be part of that future. It’s time we open the doors a little wider!